The most popular app among US teenagers is also strong in Italy: allows you to send messages that self-destruct in seconds, but for some time also has a channel for news.
Snapshat social platform
Snapchat has become the most popular app among US teenagers. This is revealed by a survey conducted by Piper Jaffray who asked 6500 adolescents (14-19 years) which social networks had greater importance in their existence. From the answers it appears that Snapchat beats everyone leaving behind Instagram, Twitter and Facebook. Last in the standings, Google Plus is overwhelmed by both Tumblr and Pinterest.
Snapchat’s leap forward is significant, given that last year the creator of Evan Spiegel, Bobby Murphy and Reggie Brown, was only third in the popularity index of young Americans. Which are particularly interested in photos and videos, above all, and much less in text-centered content.
In January 2016 there were a good 8 billion videos viewed every day on Snapchat from over 100 million users in the world against the 2 billion calculated in May 2015. An impressive progression (+ 350%) with a final figure that equals the Facebook numbers.
Photos and videos that disappear
Snapchat, launched in 2011, is a messaging app for mobile phones and tablets. It has become famous because it allows you to share photos and short movies that disappear, automatically destroying themselves, shortly after being received by the recipient. In jargon they are called snap and the user, thanks to the application, can create them at will to send them to their friends.
The peculiarity lies in the fact that with Snapchat you can program their duration for a maximum allowed of 10 seconds. Images and videos are, in short, at the end. They appear to those who receive them but last only for the time set by the sender. However, clips and photos can also be saved and inserted in the “stories” section, which opens with a tap on the icon at the bottom right or by sliding your finger from right to left from the home screen, where they remain visible for a longer period 24 hours.
It is easy to make a snap. Once the application is open, simply press the button at the bottom center of the device to take a picture or a selfie. Otherwise, you can hold it down to create a video. On the left, however, the timer button appears that adjusts the minimum and maximum duration from 1 to 10 seconds.
Filters, Emoji and lenses on Snapchat
The images can be modified through special filters, moving the finger on the screen from right to left, and also enriching with colored drawings or adding both text and emoji, which you can animate in the clips.
At selfie, in video or photo version, it is also possible to apply special effects with the fun and funny Lenses. They refer to the application by pressing a finger on their face framed by the camera and selected by scrolling down the list below.
Finally, to share a snap, you must save the content created by the icon next to the timer in the collection and choose the recipient from the list of contacts that can be accessed thanks to the arrow button on the right at the bottom of the display.
To view a video or photo message that arrives on the app, press the square in the left corner of the home screen. Those to be opened will be indicated by a colored icon and can be seen by simply pressing the fingers on the display.
Friends, chat and video chat on Snapchat
Those with few friends to send photos and images can increase them. As? In the app you have to press the ghost at the top center to enter the “add friends” screen. Friends who can be acquired through the address book, the search for the user’s name, the geographical proximity or by means of a snapcode, a particular QR Code, which can be customized with a selfie, and identifiable from the application’s camera.
Snapchat also includes the ability to start chats and videochat that are activated from the list of friends and contacts. Touching on the name will appear a box with the icons to select to start writing a text message, which will disappear naturally as the snap, send clips and photos or call the contact. Alternatively, always staying on the chat function, you can, as with Whatsapp, call a friend by pressing the phone icon.
A constantly evolving APP | Snapchat
Snapchat has undergone successive changes over time, enriching itself with new features and expressive possibilities. Initially, it was born as an app to share photos and later in 2012 videos were introduced.
In October 2013, Snapchat Stories arrives, which allows users to create snapshots made by a user in a single day in a single story. While in May 2014 they integrate into the chat and video chat application. With Our Stories is given the opportunity to join your snap together with that of others related to the same event live. In February 2016, the night of the Oscars was broadcast live for the first time on the web.
But the most relevant innovation is the launch of the Discover channel in 2015 that has transformed Snapchat into a platform where the editorial contents published by CNN, National Geographic, DailyMail, MTV, Vice, Vox or Mashable can be enjoyed.
More recently, a new technology has been unveiled that allows you to paste 3D stickers in your videos giving the possibility to more creative users to develop really fun effects. For these continuous changes and updates, Snapchat is very popular with the very young. Although in Italy its use is still limited between this band.
According to Burson-Marsteller, almost two thirds of its users are aged between 13 and 24 years. A presence, this one of the youngest, which is tempting to companies as it is obvious. But also to political leaders and institutions, national and international, who are massively signing up with Snapchat to reach the young audience.