Mobile World Congress 2018 review


Mobile World Congress 2018, Lg focuses on artificial intelligence: the camera recognizes subjects and things.

Mobile World Congress informations

At the great furniture fair in Barcelona, ​​the Korean giant opens its dances. No new models, but smart features that will become available with the April update for the V30 and V30 + models. The camera will be able to identify people and objects to find the best prices online or similar images.

“It is not yet the right time to show a new top model”. The Korean Lg, among the great smartphone manufacturers, launches for the mantra of this Mobile World Congress (Mwc). The large fair dedicated to telephones, as widely expected, begins with a certainty: few big ads, few guests.

During the year, from Motorola to the same LG to Huawei and Htc, there will be a series of events organized by individual companies around the world to show the workhorses for Christmas. In Barcelona, ​​on the other hand, save Samsung’s Galaxy S9, which says little more than the S8, we must be content with updates and more or less long-term strategies.

As is already happening in the field of the internet of things and cars, we now focus on artificial intelligence. Lg, for example, presented the new update for its V30. Who already owns a V30 or V30 + and all future buyers, can take advantage of the “ThinQ” features through the software update to Android 8, coming in April. In fact it offers the possibility to manage some functions, such as the camera, through voice commands thanks to the Google assistant. Not only.

The algorithms will intervene in the acquisition of the images improving their quality, increasing their brightness in the case of photos taken in dim light and analyzing the subjects and the framed objects.

As already happened on the Samsung S8 and the Pixel XL2 of Google, where however the system works in fits and starts, pointing to an object the Ai dei V30 will search the Web to find prices and information. The function is called QLens and also allows you to find online similar or corresponding photos of food, clothing or celebrities, or data on points of interest such as buildings and statues that we have just photographed.

We are not yet on the advanced experimental systems of Google and MIT, which are able to process a photo by applying the best filters starting from the frame before you shoot and using a low amount of data (and resources), but we are missing.

With all due respect to old fashioned photography enthusiasts, this is now a field in which mathematics and algorithms make the difference more than our eyes. And both are sacks flour of the giants of the Web.


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